Target by Company connections, industry, size, name and followers. Optional targeting allows you to narrow your target audience using five categories that each come with their own subcategories. Target members according to where they live or locations they visit Optional Targeting Facets You can target by: Targeting Geographic Locations LinkedIn compensates by offering a strong set of targeting options. The fear of not getting a large enough audience or the right audience for your ads can lead to poor quality lead or too few to generate ROI. Targetting has always been a touchy subject for advertisers. Try out the FREE Social Media Image Resizer Tool to resize your images to the correct sizes and formats for Linkedin Ads. LinkedIn Ad Specs: The Complete Guide for 2023:

Capture leads using LinkedIn’s pre-filled lead generation form. Get more people to engage with your content or boost your company page’s follower count. Website Visits ad formats include: text ads, sponsored content, dynamic ads, and sponsored InMail. Running ads on LinkedIn is also highly efficient. This makes it possible for more of the content you promote to find it’s way into the feeds of 1st, 2nd, 3rd and even 4th-degree connections. Member clout aside, LinkedIn’s algorithms are also designed to spread content fast and wide. Research shows that LinkedIn members have 2x more buying power than the average Facebook user, that’s power which can be used to influence other members and which solutions provider to invest in. It can generate up to 277% more leads than Facebook and Twitter.Īnd that’s because LinkedIn is home to professionals who have seats at the decision-making table. Stats show that the professional networking platform is effective. We’ve all heard that LinkedIn is where your company needs to be to generate more business.

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